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By Adedapo Adesanya AB InBev, which brews Budweiser, is set to replace Heineken as the beer sponsor of the UEFA Champions League, ending a partnership that began in 1994. The competition’s new global sales agent, Relevent, is in exclusive talks with AB InBev and will be looking at a six-year deal starting in 2027, according […]
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Budweiser to Replace Heineken as Champions League Beer Sponsor
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